Like the colas ad campaign which dominated in 90s ,what I enjoy these days are telecoms ads which compete to gain viewers attention. The prominent players are Bharathi s airtel and Vodofone(previously hutch). Last year airtel brought in whole crew of stars from Saif,Kareena,Rahman etc in its campaign.Hutch on the other hand compensated by making a pug running accross here and there making it a hit accross the country.
Now latest one when airtel released a new ad starring Madavan and Vidya Balan mentioning the value added features they offer ,Vodofone introduced funny characters called as zoo-zoos which conveys the same message.
Some ads becomes hit by the stars which are casted in that, some by the creativity put in to take the ad.
I have attached two ads
No comments:
Post a Comment